Q4 2023 iOS Performance for Top US Fast Food & Casual Restaurant Apps

As the year 2023 wrapped up, Sensor Tower's data provides insights into the performance of leading fast food and fast casual restaurant applications on the iOS platform in the United States during the fourth quarter.

McDonald's saw a fluctuation in downloads starting with 326K in the last week of September, peaking at 330K in mid-October, and then a gradual decline to 238K by the year's end. Weekly active users began at 6.3M, spiked to 7.1M in late October, and concluded the quarter at 6.1M.

Starbucks experienced a similar pattern in downloads, beginning at 197K and witnessing a mid-quarter rise to 191K, with a dip to 130K in late November, before ending the quarter on a high note at 192K. The app's weekly active users showcased a peak of 4.3M in late October, ultimately dropping to 4.1M by Christmas week.

Domino's Pizza USA downloads were more stable, starting at 127K and achieving a high of 180K in late October, with a slight decrease to 173K by the end of December. Their weekly active users showed consistent growth from 2.5M to 2.8M during the quarter.

The Chick-fil-A app saw its downloads begin at 136K, dip to 92K in late November, and recover to 122K by the quarter's close. Weekly active users maintained an upward trajectory, starting at 1.3M and climbing to 1.3M in the final week of the year.

Lastly, Taco Bell Fast Food & Delivery downloads started the quarter at 125K, decreased to 82K in late November, and ended at a slightly higher 95K. The app's weekly active users counted 758K in late September, saw a high of 805K in late October, and ended the year with 748K.

For more detailed insights and data analysis, readers can explore the comprehensive metrics available on Sensor Tower.